Brief
A conceptual brand in men’s underwear to replace the traditional utilitarian image of tried and true standards like Fruit of the Loom or Hanes. Targeted at the working-class demographic who wants an edgier style than the status-quo.
Media
![Gent Packaging](https://silvasdesign.com/wp-content/uploads/2016/01/gent-5.jpg)
![Gent Packaging](https://silvasdesign.com/wp-content/uploads/2016/01/packaging-gent2.jpg)
![Gent Packaging](https://silvasdesign.com/wp-content/uploads/2016/01/packaging-gent3.jpg)
![Gent Packaging](https://silvasdesign.com/wp-content/uploads/2016/01/gent-1.jpg)
![Gent Packaging](https://silvasdesign.com/wp-content/uploads/2016/01/gent-2.jpg)
![Gent Concept Art](https://silvasdesign.com/wp-content/uploads/2016/01/gent-3.jpg)
![Gent Concept Art](https://silvasdesign.com/wp-content/uploads/2016/01/gent-4.jpg)
A conceptual brand in men’s underwear to replace the traditional utilitarian image of tried and true standards like Fruit of the Loom or Hanes. Targeted at the working-class demographic who wants an edgier style than the status-quo.